OVO

Founded by Drake

October's Very Own, Drake's Toronto-rooted brand. The owl logo, the gold detailing, the unmistakable identity. OVO bridges luxury streetwear and Drake's personal brand with permanent retail in Toronto, NYC, LA, and London. The Canada Goose partnership produces some of the most coveted outerwear on the resale market. OVO operates independently from NOCTA (Drake's Nike sublabel).

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