Stella McCartney

Stella McCartney and Taylor Swift released a limited-edition capsule to coincide with Lover, Swift's seventh album, on 23 August 2019. Pieces carried the Stella X Taylor Swift logo, lyrics from the record, its track listing, and images of Swift's cat, and were made in eco-friendly materials in line with McCartney's sustainability commitment. The range ran to t-shirts, sweatshirts and hoodies, jackets, sweaters, hats and caps, bags and purses, with rainbow and tie-dye treatments documented across the tees. It was sold at The Lover Experience pop-up in New York, 23 to 25 August 2019, and online, and each item shipped with a digital download of the album. Two pieces sat outside the merchandise line and were sold through McCartney's own standalone stores: a bomber jacket at $1,995 and a bag at $795.