Levi's

Levi's partnership with Beyoncé for the Cowboy Carter era brought western-influenced denim to a global audience. The REIIMAGINE line, three installments of reimagined heritage pieces styled through Beyoncé's lens, proved that the world's most iconic denim brand could be reinvented by the world's biggest pop star. Campaign imagery channeled rodeo culture, sunbaked landscapes, and Black western identity.