Rei Kawakubo's Comme des Garçons PLAY line merged its iconic heart-with-eyes logo with Beatles imagery to create fashion's longest-running musician collaboration. Since 2009, CDG × Beatles tees and striped long sleeves have held value remarkably well, the intersection of two cultural institutions with devoted, overlapping fanbases.
SINCE 1969
Fashion as argument
Rei Kawakubo founded Comme des Garçons in Tokyo in 1969 and has spent five decades questioning what clothing is for. Nothing the house touches is merch, including its merch.